5.8x ROAS for Fashion Ecommerce Brand
Client: StyleNova · Vertical: Ecommerce · Region: Southeast Asia
Challenge
High CPS and low cart completion rates targeting fashion shoppers in SEA.
Solution
Full-funnel CPS strategy with retargeting for cart abandoners and prospecting via CPS model.
Outcome
5.8x ROAS, 35% CPS reduction, 22% cart recovery rate, 180% new customer growth.
About StyleNova
StyleNova is a fast-fashion ecommerce brand targeting women aged 18–35 across Southeast Asia. With a catalog of 5,000+ products and a mobile-first shopping app, they needed to scale paid user acquisition while reducing their cost per sale in markets with high competition and price-sensitive consumers.
Inefficient Spend, High Cart Abandonment
CPS of $12 — nearly twice the company's target of $6.50
Cart abandonment rate of 78% — majority of users didn't checkout
Limited retargeting infrastructure to recover abandoners
Scaling prospecting campaigns was driving low-quality installs
Full-Funnel CPS Strategy
Bidroid implemented a two-layer strategy: At the top of funnel, CPS prospecting campaigns targeted high-LTV shopper profiles — women with demonstrated online shopping behavior and app purchase history. At the bottom of funnel, Bidroid deployed dynamic retargeting campaigns for StyleNova's 78% cart abandoners, serving them product-specific ads with time-limited incentives.
Campaign Outcomes
5.8x
ROAS Achieved
35%
CPS Reduction
22%
Cart Recovery Rate
180%
New Customer Growth
“The CPS model gave us complete confidence — we only paid for actual sales. Bidroid's team understood our product and our customers better than any other partner.”
Priya Sharma
Head of Growth, StyleNova