Bidroid

Cost Per View Video Campaigns

Maximize brand awareness with video campaigns you only pay for when users actually watch.

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What is CPV?

Cost Per View Explained

Cost Per View (CPV) is a video advertising pricing model where advertisers are charged only when a user watches a specified portion of their video ad — typically a completed view or past a defined threshold. CPV campaigns are ideal for brand awareness, product launches, and engagement goals where video storytelling creates impact. Bidroid's CPV campaigns run across mobile in-app, rewarded video, and connected TV placements.

Cost Per View performance

Key Benefits

  • Pay only for completed or qualified video views
  • Drive brand awareness without paying for skips
  • Access to rewarded video — highest engagement format
  • CTV/OTT placements for premium brand visibility
  • Completion rate optimization by AI automatically
  • Brand safety controls including category exclusions
  • Viewability measurement with IAS and MOAT
  • Flexible view threshold: 15s, 30s, or 100% complete
Process

How CPV Campaigns Work

1

Video Upload

Upload your video creative in MP4 format. We support 6s, 15s, and 30s versions.

2

View Definition

Define what counts as a view: skip threshold, completion percentage, or full view.

3

Placement Selection

Choose in-app rewarded, interstitial, native video, or CTV/OTT placement types.

4

Optimize for Completion

AI continuously shifts budget to placements with the highest completion rates.

CPV campaign setup and launch
Performance

CPV Campaign Benchmarks

0%

Avg. Completion Rate

0.0x

Brand Recall Lift

0.0$

Avg. CPV

0B+

Monthly Impressions

Best For

Industries That Excel with This Model

Brand Campaigns

Video storytelling to build brand awareness at scale.

Gaming

Rewarded video with highest opt-in engagement for gaming audiences.

Entertainment

Trailers and previews for apps, streaming services, and content platforms.

Ecommerce

Product demonstration videos that drive consideration and purchase intent.

FAQ

CPV Campaign Questions

CPI (Cost Per Install) means you pay when a user installs your app. CPE (Cost Per Engagement) means you pay only when a user completes a specific in-app action after installing, such as making a purchase, completing a registration, or reaching a game level. CPE campaigns generally have higher per-event costs but deliver more qualified users.

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Join thousands of advertisers driving real results with performance-based pricing.

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