Bidroid

Cost Per Install Campaigns

Pay only when a verified user installs your app. Scale your mobile user base with guaranteed install volume across iOS and Android.

CPIStart a Campaign
What is CPI?

Cost Per Install Explained

Cost Per Install (CPI) is a mobile advertising pricing model where advertisers pay a fixed amount for each verified app install. Unlike CPM or CPC, CPI campaigns ensure you only spend budget when a user takes the desired action — downloading and installing your app. With Bidroid's CPI campaigns, every install is verified for fraud, quality-scored, and attributed in real time.

Cost Per Install performance

Key Benefits

  • Zero wasted spend — you only pay for verified installs
  • Works across iOS App Store and Google Play campaigns
  • Deep link attribution for post-install event tracking
  • Real-time fraud detection blocks bots before billing
  • Flexible geo targeting with country-level CPI control
  • Integration with all major MMPs (AppsFlyer, Adjust, Branch)
  • Quality scoring based on post-install behavior
  • Scale from hundreds to millions of installs monthly
Process

How CPI Campaigns Work

1

Set Your CPI Target

Define your target CPI by country and OS. Set daily and total budget caps.

2

Submit Your App

Provide your App Store / Play Store link and ad creatives for review.

3

Campaign Goes Live

Approved within 24–48 hours. Bidroid's AI matches to optimal publishers.

4

Monitor & Optimize

Track installs in real time. Optimize bids by country, publisher, and device.

CPI campaign setup and launch
Performance

CPI Campaign Benchmarks

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Avg. Tier 1 CPI

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Avg. Tier 3 CPI

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Avg. D7 Retention

0%

Fraud-Free Rate

Best For

Industries That Excel with This Model

Gaming

CPI is the primary model for hypercasual and midcore gaming app growth.

Utility Apps

Scale installs for VPN, productivity, and tool apps at efficient CPIs.

Shopping

Drive first-time installs for ecommerce apps with high-LTV user focus.

Entertainment

Music, video, and content streaming app install campaigns.

FAQ

CPI Campaign Questions

CPI (Cost Per Install) means you pay when a user installs your app. CPE (Cost Per Engagement) means you pay only when a user completes a specific in-app action after installing, such as making a purchase, completing a registration, or reaching a game level. CPE campaigns generally have higher per-event costs but deliver more qualified users.

Start Your CPI Campaign Today

Join thousands of advertisers driving real results with performance-based pricing.

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